History
  • 1991

    Entered the plush toy industry.
  • 2004

    Established the first plush toy factory, Qingdao Raphael Toys Co., Ltd.
  • 2007

    Established the second plush toy factory, Ningyang Gabriel Toys Co., Ltd.
  • 2008

    Registered the GABRIEL brand.
  • 2012

    Launched the GABRIEL brand in the Chinese market.
  • 2014

    Launched the first GABRIEL counter in Beijing.
  • 2018

    Initiated a new business model for GABRIEL in China.
  • 2021

    Established over 100 GABRIEL counter shops in China.
  • 2023

    Expanded further in China, opening over 200 GABRIEL counter shops.
  • 2024

    Start the GABRIEL brand in the Asian market.
Inspiration

Originating from European design, GABRIEL stands as a distinguished plush toy brand in China.  The founder entered the plush toy industry in 1991,  amassing over 30 years of export experiences.


In 2012, GABRIEL was introduced to China, till today established over 200 dedicated counters shops across 50-plus cities.  GABRIEL operates with a seamlessly integrated team, covering market research, design and development, production processing, quality control, sales, strategic planning, promotion, and  after-sales service.


Today, we have confidence to offer you both over 30 years export experiences and over 12 years China domestic market experiences.

We are also focus on original design, superior quality, quickly delivery, market protection, unified price both online and offline, no-discount sales policy.

Every year we present 4 times new collections which will help a lot for sale.

In the past and future, GABRIEL always like our child, grow up healthy and strong.

30+

30 years of export experience

10+

Experienced marketing team

50+

Over 50 cities

200+

Over 200 counters
Industrial Chain